The “IVECO Truck Queens” project was received three NC Digital Awards: a first place in the Digital Branded Content B2B category, second in the Facebook and Instagram Grand Prix, and third in the Digital Branded Content for B2C category.
It was selected by a jury comprised of digital communication professionals representing prestigious companies among the leading investors in communication. The docuvideo was developed by global communications agency Ogilvy and produced by media company Freeda to celebrate the role of women in the world of transport on International Women’s Day. The digital communication project aimed to give a voice to the first-hand experience of unstoppable women who work in the trucks business with passion and determination, breaking gender stereotypes every day and kick-starting change for the younger generations.
The docuvideo tells the story of three women from different countries and backgrounds who share a passion for trucks: Judith Ehrmann, an experienced mechanic for truck racing Team Schwabentruck, Lorella Della Torre, who has carved a career as Sales Manager at an Italian IVECO Dealership, and Oti Cabadas, who has confronted traditional prejudices head on to become an experienced truck driver. They talk about the obstacles and prejudices they have faced as they fought with courage for the professional recognition they deserve in their chosen field. The docuvideo was broadcast on IVECO LIVE CHANNEL www.ivecolivechannel.com and shared on IVECO’s and Freeda’s social media channels.