Volvo Trucks has launched the new Volvo FH featuring a re-imagined cab, innovative safety features and a driver focused working environment. A key aim of the new design is to give the driver a more productive, safe and comfortable life on the road.

The new FH and FH16 models, together with the FM and FMX models, have been anticipated with a spectacular video entitled “The tower”, with a Gothic and fantasy atmosphere. To make the short film even more spectacular, the presence of Roger Alm, president of Volvo truck, on stage.



The new Volvo FH

“The Volvo FH series has been a favorite among truck drivers for many years, especially for those who spend a good portion of their lives on the road,” says Roger Alm, President of Volvo Trucks. “With the new Volvo FH we are continuing our clear focus on designing trucks and offering services that can help drivers do a world class job.”

The emphasis on drivers is based on the significant impact they have on a haulier’s results, in terms of productivity, efficiency and customer service. “A good driver can make a huge contribution to our customer’s profitability,” continues Roger Alm. “And around the world we see a chronic shortage of skilled drivers. By launching this new truck which prioritizes the professional driver’s productivity and comfort, we have taken an important step forward in helping our customers attract and retain the best drivers.”